Human
-first
A human-first mindset is our priority.
Technology enhances everyday life - not the other way around. We focus on how products are held, worn and used.
The
Specialist
Achieving specialized and sophisticated outcomes.
We believe that by avoiding typical steps in favor of refined abilities such as material intelligence, sensory mapping and integrated hard-soft prototyping is necessary not optional.
Instinct
ive
We practice instinctive work flow, not mechanical.
Our designs feel intuitive because the process is thoughtful. We emphasize balance, texture, structure, and comfort.
Tae Kim
Design Strategy
Todd Wilkinson
Product Director
Andrea Faucett
Creative Director
Andrew Walla
Design Director